COLLABORATION / DIGITAL / OPERATIONSOLIVER NEW YORK
I helped a friend bring his fashion line into a more organized digital and operational system
THE SNAPSHOTA FASHION LINE, A NEW SITE, AND A LOT OF PIECES THAT NEEDED TO FIT TOGETHER.
DIGITAL / OPERATIONS / CREATIVE SUPPORTSQUARESPACEGOOGLE SHEETS · IMAGE EDITING · INSTAGRAMTHE PROJECTBRINGING THE DIGITAL SIDE UP TO SPEED.
The brand had the product and the vision, but parts of the digital and operational side still needed structure. I helped move the ecommerce site from Shopify to Squarespace, organized income and expense tracking, edited product and fashion imagery, supported Instagram content, and documented processes that hadn't previously been formalized.
MY ROLEMAKING THE PIECES WORK TOGETHER.
My role crossed digital setup, organization, creative support, and day-to-day problem solving. I wasn't building the brand itself; I was helping create the systems and digital foundation around it.
THE WORKFROM STORE TO SYSTEM.
ReSULTA MORE ORGANIZED DIGITAL FOUNDATION.
The opening week generated $11K in revenue. I believe the new site and the additional organization around the business helped contribute to that launch, though the revenue can't be attributed to any one change by itself.
